Durgesh Kumar : Internet Marketing Consultant : Analytics Consultant

Facebook Marketing : How to use?

2011-05-31T03:37:00.000-07:00

Facebook : A big Marketing Tool

Facebook is one of the most popular website in social media. All age, profession’s people are using Facebook. Here I am explaining how we can use Facebook by best way.

Facebook offers many ways to get the word out and bring the people in. Here’s how to get started.

Thing’s Which can do by Marketers

1. Profile Page
2. Groups
3. Pages
4. Events
5. Notes and Photos
6. Messages
7. Marketplace
8. Share / Posted Items
9. Networks
10. Mini Feed and News Feed

Tools for Advertisers

11. Social Ads
12. Integrated Opportunities
13. Beacon
14. Polls
15. Facebook Platform Ad Networks
16. Facebook Platform Application Sponsorships
17. Sponsored Facebook Groups

Application Developers

18. Profile Box
19. Mini Feed
20. News Feed
21. Invitations
22. Facebook Notifications
23. Email Notifications
24. Application Directory

1.Profile Page

First create your profile page. It is like home page that will display infront of your friends. Here you can describe your brand, company, or product you want to promote. By connecting to hundreds of partners, customers, associates, and friends on Facebook, you’ll drive a ton of traffic to your profile page. Take advantage of that huge opportunity. Your profile page is an opportunity to craft a credible real-world story around the reasons your products or services are so valuable.

2.Facebook Groups

Join facebook groups and create your group as well. Take part in discussion. you create a central place for customers, partners, and friends to participate in conversations around your brand.

Groups are one of the simplest ways to do viral marketing on Facebook. Once members have joined your group, they can easily invite their friends to join the group via a built-in Invite feature.

Online Marketing : A Brief Description

2011-05-18T23:45:00.000-07:00

Online Marketing

Online advertising is a form of promotion that uses the Internet and World Wide Web for the expressed purpose of delivering marketing messages to attract customers. contextual ads on search engine results pages, banner ads, Rich Media Ads, Social network advertising, interstitial ads, online classified advertising, advertising networks and e-mail marketing, including e-mail spam.

5 Major Types of Online Marketing

Email Marketing
Pay per Click (PPC) Marketing
Social Media Marketing
Affiliate marketing
Article marketing

Type of Ads :

Floating ad: An ad which moves across the user's screen or floats above the content.
Expanding ad: An ad which changes size and which may alter the contents of the webpage.
Polite ad: A method by which a large ad will be downloaded in smaller pieces to minimize the disruption of the content being viewed
Wallpaper ad: An ad which changes the background of the page being viewed.
Trick banner: A banner ad that looks like a dialog box with buttons. It simulates an error message or an alert.
Pop-up: A new window which opens in front of the current one, displaying an advertisement, or entire webpage.
Pop-under: Similar to a Pop-Up except that the window is loaded or sent behind the current window so that the user does not see it until they close one or more active windows.
Video ad: similar to a banner ad, except that instead of a static or animated image, actual moving video clips are displayed. This is the kind of advertising most prominent in television, and many advertisers will use the same clips for both television and online advertising.
Map ad: text or graphics linked from, and appearing in or over, a location on an electronic map such as on Google Maps.
Mobile ad: an SMS text or multi-media message sent to a cell phone.
Superstitial: An animated adv on a Web page from Enliven Marketing Technologies. It uses video, 3D content or Flash to provide a TV-like advertisement. Used to be known as Unicast Transitional ads as they were originally made by Unicast Communications but the company was acquired by Viewpoint Corporation in 2004, which then changed its name to Enliven in 2008.
Interstitial ad: a full-page ad that appears before a user reaches their original destination.

Some common ways in which online advertising is purchased:-

CPM (Cost Per Mille), also called "Cost Per Thousand (CPT), is where advertisers pay for exposure of their message to a specific audience. "Per mille" means per thousand impressions, or loads of an advertisement. However, some impressions may not be counted, such as a reload or internal user action.

CPV (Cost Per Visitor) is where advertisers pay for the delivery of a Targeted Visitor to the advertisers website.

CPV (Cost Per View) is when an advertiser pays for each unique user view of an advertisement or website (usually used with pop-ups,

pop-unders and interstitial ads).
CPC (Cost Per Click) is also known as Pay per click (PPC). Advertisers pay each time a user clicks on their listing and is redirected to their website. They do not actually pay for the listing, but only when the listing is clicked on. This system allows advertising specialists to refine searches and gain information about their market. Under the Pay per click pricing system, advertisers pay for the right to be listed under a series of target rich words that direct relevant traffic to their website, and pay only when someone clicks on their listing which links directly to their website. CPC differs from CPV in that each click is paid for regardless of whether the user makes it to the target site.

CPA (Cost Per Action) or (Cost Per Acquisition) advertising is performance based and is common in the affiliate marketing sector of the business. In this payment scheme, the publisher takes all the risk of running the ad, and the advertiser pays only for the amount of users who complete a transaction, such as a purchase or sign-up. This model ignores any inefficiency in the sellers web site conversion funnel.
Similarly, CPL (Cost Per Lead) advertising is identical to CPA advertising and is based on the user completing a form, registering for a newsletter or some other action that the merchant feels will lead to a sale.

Also common, CPO (Cost Per Order) advertising is based on each time an order is transacted.

CPE (Cost Per Engagement) is a form of Cost Per Action pricing first introduced in March 2008. Differing from cost-per-impression or cost-per-click models, a CPE model means advertising impressions are free and advertisers pay only when a user engages with their specific ad unit. Engagement is defined as a user interacting with an ad in any number of ways.

Cost per conversion Describes the cost of acquiring a customer, typically calculated by dividing the total cost of an ad campaign by the number of conversions. The definition of "Conversion" varies depending on the situation: it is sometimes considered to be a lead, a sale, or a purchase.

Domain Name Importance in SEO

2011-05-17T05:13:00.000-07:00

Domain Name : How Important in SEO?

A domain that has key words related with your product will get you good results.

The Right Domain Name = The Right Anchor Text

Use hyphenated domain. If you are using www.usa-top-bank.com. Google will read it www usa top bank com because it treats (dots) and – (hyphens) as a space.

Some Points to chose Domain Name:

 Put the main keyword of your business in the URL. In this way, even if other websites link to your website using your business name as anchor text, you will get SEO benefits.
 Select name as per popularity of your company or products. Make a short list of keywords related to your company, business, service or profession.
 Try to avoid very long name of your website.
 Do not stuff the domain name with too many keywords

When choosing a domain name for SEO purposes, there are three main factors to consider:

 Brand
 Rankability
 Linkability

Advanced Segmentation -Analytics

2011-01-18T08:26:00.000-08:00

Segmentation is a great way to analysis the report. Here you can decide your priorities. You can see in reports what you want to see.

1- When you login your account you can see advanced segment tab on top and left navigation (below my customizations). Click the advanced segment button to start create segment.

2- Here you can also see default segments.

3- Identify the appropriate dimensions or metrics for your segment. When you create segments you need to choose dimension (Visitor, traffic source etc) and metrics (Site uses, content, goal etc) which you want to track. You can choose them from left navigation. As you can see in image.

4- You can see condition and value field. Here you can define conditions for any specific value. Like if you want to see only more than 10 purchase. You can use the condition greater then and set the value 10.

5- Here you can see a test segment feature it help you to test the segment. Click 'Test Segment.' You will see how total visits to your site are filtered down once you apply the conditions you've just defined.

6- Now you can name your segments and click on create segment button.

7- When you go top of the navigation in analytics you can see your segment. In order to apply it to a report, you can select 'apply to report' from the menu of Manage Advanced Segments page, or select the segment you just created from the Advanced Segments pull-down menu found at the top of all your Analytics reports. Here you can choose how many segment you want to see in reporting.

8- Your segment will see in orange color and default segment in blue color.

Paid Campaign (PPC) : SEM

2010-12-27T06:44:00.000-08:00

Search Engine Marketing (SEM): Paid campaign is also a part of search engine marketing. For paid campaign every one gives importance for different factors to run a successful campaign. There is some point which I think play a huge role in search engine marketing.

1-Analysis: It is play a vital role in any process seo or SEM. You analysis your web site, business and competitors.

2-Planning: Plan your all campaign. How you will move? Split testing, A/B testing etc.

3-Keywords: Keywords play a huge role in any successful campaign. Keywords research, Keywords bidding, Keywords Match type and how to use keywords to write ads.

4-CTR: Click through rate one of the important factors for any campaign. If your CTR is not good it means your campaign is lacking on some points like bidding is not good enough or your ad in not optimize proper so it is not showing on top few positions in search engines.

5-Conversion: If you are not getting good conversion in compare to click. It increase your conversion cost and make bad effect on your return on investment (ROI). On this condition you need to improve your landing page.

6-And last but not least reporting and review your ads performance continually.

Keywords Optimization

2010-11-29T22:39:00.000-08:00

Keywords Research and Optimization

One of the most important parts in SEO is keywords research. Your keywords should be related to your website theme, services, and products. For new website you should go with long tail keywords. It help to rank easily and start getting traffic.

There is lots of tools those help to find keywords like Google keyword tool, word tracker, Keyword discovery etc.

If you are offering software development services. Then you will target keywords like “software development company”,” software development solutions” etc. You will use these keywords in web site content, Title, Metas, Headings. Anchor text etc. keyword optimization in content on-page is very important to be relevant to the search engines.

Another term for content writing is keywords density. The "keyword density" is referring specifically to how often a keyword is used in your copy of the in-page. I feel 3-5% is best.

The formula for the keyword density is quite simple.
1. Count how many words you have on your page.
2. Count how many times you have used your keyword
3. Apply this formula

Keyword density = ([key word count]) * 100 / (total word count]

Content : Importance in SEO

2010-11-15T05:56:00.000-08:00

Content : Importance in SEO

Content is the king. Whenever you go through any seo article or any seo web site you will read it. Well-written and unique content with your targeted keywords provides you good ranking in search engines as well good reputation to visitor. Fresh content can help improve your rankings. Add new, useful content to your pages on a regular basis.

Put your main keywords on top as much as possible. Use them:-
1-Title
2-Heading Tags
3-First 50-70 words
4-Bold, Italic Styling
5-Alt tags, Anchor text.

Social Media Marketing (SMM)

2010-06-24T03:20:00.000-07:00

Social Media Marketing (SMM)

Social Media Marketing (SMM) is a very new term for organizations to connect with people. Social media marketing programs usually create content to attract attention, online conversation with people. Social media is the platform which is easily accessible to anyone and provides opportunities to organization to increase their brand awareness and facilitate conversations with the customer.

Social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns. Organizations can receive direct feedback from their customers and targeted markets.

Few popular platforms are:-

Facebook
YouTube
LinkedIn
Twitter
MySpace
Etc.

Social media is a new area in marketing strategies, the most successful organizations have devoted personnel to coordinate and aid the use of social media.

Some Benefits those social media provides:-

Customer service, e.g. direct response to customer complaints
Updates, announcements, news, e.g. additional PR resource
Promotions
Advertising

Social Media

2010-05-31T01:33:00.000-07:00

Social Media

Social media is a type of media that is based on sharing, conversation and interaction between online people. Where media means text, sounds & pictures which are typically shared via the internet. Social media have become appealing to big and small businesses. Companies utilizing social media to reach customers and to build or maintain reputation.

Social media can take many different forms, including Internet forums, weblogs, social blogs, micro blogging, wikis, podcasts, pictures, video, rating and social bookmarking. Technologies include: blogs, picture-sharing, blogs, wall-postings, email, instant messaging, music-sharing, crowd sourcing, and voice over IP, to name a few.

Social media has been adopted by a critical mass of the population which means it is important for organizations to have a social media presence.Social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns.

Some social media properties are:

1. Reach
2. Accessibility
3. Usability
4. Recency
5. Permanence

Black Hat Search Engine Optimization (Seo)

2010-05-19T23:11:00.000-07:00

Black Hat search engine optimization (Seo)

Black Hat search engine optimization (Seo) is customarily defined as techniques that are used to get higher search rankings in an unethical manner. Search engines set up guidelines for webmasters that help them extract billions of dollars of ad revenue from the work of publishers and the attention of searchers. Within that highly profitable framework search engines consider certain marketing techniques deceptive in nature and called them as black hat SEO.

Black Hat SEO Techniques:-

•Keyword stuffing: Writing copy that uses excessive amounts of the core keywords. Packing long lists of keywords and nothing else onto your site will get you penalized eventually by search engines. So always place keywords and phrases the right way on your Web site.

•Invisible or Hidden text: SEO technique used to show search engine spiders text that human visitors do not see. This is putting lists of keywords in same color text as background color in hopes of attracting more search engine spiders. Again, not a good way to attract searchers or search engine crawlers.

•Doorway Pages: Pages designed to rank for highly targeted search queries, typically designed to redirect searchers to a page with other advertisements .A doorway page is basically a “fake” page that the user will never see. It is purely for search engine spiders, and attempts to trick them into indexing the site higher.

•Cloaking: Displaying different content to search engines and searchers.

Seo Benefits

2010-05-18T02:17:00.000-07:00

Benefits of Search Engine Optimization (SEO)

1-High ROI

Pound for pound, dollar for dollar, SEO brings you a higher Return On your Investment than any comparable form of marketing.

2-Long Term Positioning

Once in place, a properly designed and optimized site should stay long term in the rankings compared to PPC where costs and outlay are ongoing and unpredictable.

3-Targeted Traffic

SEO can increase the number of visitors who are actively searching for your service or product.

4-Promotion that Doesn't Sleep

Imagine having your own marketing and promotions company working exclusively just for you! One that works 24 hours a day, 7 days a week, 365 days every year. That's the benefit of SEO!

5-Increase Brand Visibility

SEO can give your brand a high international profile - and for a comparatively low outlay.

6-Higher Sales

SEO can mean increased sales of your product or service.

7-More Cost-Effective

SEO is among the most cost-effective ways of marketing.

8-Increased Accessibility

Observing sensible optimization procedures can make your site more accessible to all users.

9-Usability

Observing basic optimization guidelines should mean that visitors have a more pleasant user experience.

Why you need seo?

2010-05-18T02:08:00.000-07:00

Why do you need SEO?

1-Over 9 billion searches were performed via search engines in the US in 2007.
2-Nearly 80% of people searching for information online type phrases into a search engine’s search box. Google alone fields over 91 million searches – per day!
3-85% of all traffic on the internet is referred to by search engines
4-90% of all users don’t look past the first 30 results (most only view top 10)
5-Search engine traffic is low and websites aren’t indexed because they are generally poorly optimized
6-Cost-effective advertising
7-Clear and measurable ROI
8-Operates under this assumption:
More (relevant) traffic + Good Conversions Rate = More Sales/Leads

Search engine traffic can make an organization’s success. Targeted visitors to a website can provide publicity,revenue and exposure like no other form of marketing. Given this, investing in SEO, whether through spending money to have a professional do it, or spending time doing it yourself, can provide an exceptional rate of return.

Search engine optimization can bring people to your site that are actually looking for what you are offering. You know they’re looking for it because they typed in a key word or phrase that is directly related to your content.

Canonical Urls

2010-05-18T00:00:00.000-07:00

Canonical URL

Canonical url is search engine friendly URL that you want the search engines to treat as authoritative. In other words, a canonical URL is the URL that you want visitors to see or Canonicalization is the process of picking the best url by search engine when there are several choices, and it usually refers to home pages.

Some CMS configured similar content to multiple urls by some errors and some people also used index.html or default.html insted / or full domain name. The canonical version of any URL is the single most authoritative version indexed by major search engines.Search engines typically use PageRank or a similar measure to determine which version of a URL is the canonical URL.

Examples of URLs which may contain the same information in spite of being at different web addresses:

1-http://www.yourdomain.com/
2-http://www.yourdomain.com/index.html
3-http://yourdomain.com
4-http://yourdomain.com/index.html

Search engine optimization (SEO)

2010-05-04T23:52:00.000-07:00

Search engine optimization (SEO)

Search engine optimization (SEO) is the process to improve the ranking and volume or quality of traffic to a web site from search engines via organic search.SEO is creative and it's technical,logical,parasitic and opportunistic. Seo about trying to understand how and why search engine want to rank pages above others.It is understanding algo of the search engines.

SEO revolves around two major processes:-

On Site Optimization
Off Site Optimization

SEO Process

2009-01-04T23:08:00.000-08:00

SEO Consultant : On Page SEO : Off Page SEO

As an Seo Consultant : For Optimize a site we follow some steps

1-Web Site Analysis
2-Identify Business Objectives.
3-Competitors Analysis
4-Keyword Analysis
5-Account setup (Analytic , PPC etc.)
6-On page Optimization
7-Off page Optimization
8-Reporting

SEO : What is SEO ?

2009-01-02T01:20:00.001-08:00

SEO | SEO Consultant | Search Engine Optimization

Search Engine Optimization(SEO)

SEO: Search Engine Optimization is the combination of art and technology. SEO need full determination if you need good SEO Results. By SEO You can achive good ranking and targeted treffic for you site. Search Engine Optimization increase your business and make revenue for you.

Seo is one of the part of Search Engine Marketing. Link Building , PPC , Social Media Optimization etc are other parts of Search Engine Marketing.SEO Consultantprovides some good techniqes to you to achive your goals.

SEO is the need of these day. It provides good position in all search engines like google, yahoo and msn.